Trades and blue-collar
Contractors, builders, decks and patios, landscaping, roofing, HVAC, plumbing, electrical, concrete, cleaning.
- Found for the work in the towns you serve
- Calls and form fills, not just clicks
Bone Marketing
We get your business found — on Google, on the map, in the feed, and in the AI tools people now ask for recommendations. Then we make sure the click turns into a customer.
Who we've worked with







Who it's for
The work is the same wherever the customers come from: be findable, be the obvious choice, make it easy to buy. Our own proof so far is trades, because that's who hired us first — it isn't the limit.
Contractors, builders, decks and patios, landscaping, roofing, HVAC, plumbing, electrical, concrete, cleaning.
Longer sales cycles, fewer buyers, bigger orders. The job is being the name they find and trust before they call.
You sell a thing. People have to find it, understand it in one look, and buy without thinking twice.
Shops, studios, clinics, salons, gyms, restaurants — anyone whose customers come from nearby and from the map.
No crew, no storefront, nothing to photograph but you. Send clips whenever you get a minute and we do the rest.
If people type what you sell into Google, ask a friend, or scroll past a video of it, the work applies. Ask us on the call.
What you get
Most businesses have a listing from 2019, a site that doesn’t close, ads nobody watches and a feed that stopped in March. We run all four as one thing.
Show up when someone searches what you do, where you do it — and when they ask ChatGPT who to use.
Google and Meta ads aimed at people ready to buy, in the area you serve. Your card, your account.
Real photos of your own work, click-to-call on every screen, and a form that actually reaches you.
You film on your phone whenever you get a minute. We cut, caption and post it all month, everywhere at once.
Proof
Google spots for the searches we were hired to win, for current clients. Positions, not booked jobs.
Decks · Flagstaff and Sedona
| deck builders near meJul 18 → Oct 2 | #34 → #3 |
| deck installation flagstaffJul 18 → Oct 2 | #12 → #6 |
| deck contractors flagstaffApr 27 → Oct 2 | #9 → #4 |
Landscaping and hardscape · Flagstaff
| hardscape contractor flagstaff azAug 8 → Oct 2 | #29 → #7 |
| outdoor living contractor flagstaffAug 14 → Oct 2 | #30 → #9 |
| backyard remodeling flagstaffAug 14 → Oct 2 | #18 → #6 |
Remodeling and decks · Flagstaff
| deck builder flagstaff azSep 20 → Oct 2 | not ranked → #5 |
| custom deck builder flagstaffSep 20 → Oct 2 | not ranked → #5 |
| home remodeling flagstaffSep 5 → Oct 2 | #12 → #8 |
Updated automatically from Google Search Console and our weekly rank checks. Brand-name searches left out. All results · Case studies
Real pipeline
From a current outdoor contractor's own Jobber account. 30 quotes sent, up 150%. 16 jobs won for $619.2K, up 129%.

SEO results
Real Google positions for current clients, from their Google Search Console and our weekly rank checks.




Flagstaff, AZ · Search Console, last 28 days
Arizona · Search Console, last 28 days
8 of its top 10 searches in the top 3. Shown 973 times in 7 days, up 18%.
Flagstaff, AZ · weekly rank checks
Oklahoma City · Search Console, last 28 days
"#" is the average spot on Google for that search. ▲ shows spots gained. Brand-name searches left out. Rankings aren't booked jobs. Live results
Meta ads results
Facebook and Instagram ads we run for current clients. These are Meta's own daily reports, word for word.
From Meta Ads Manager. Link clicks are people who tapped through to the site, not booked jobs.
Reviews
Coleden, owner, on what changed for the business.
Rylen with Bone Marketing has done an amazing job with SEO and ranking. He has improved our lead quality and lead flow through SEO and Meta ads.
Coleden Mercer · M3
They did an amazing job with customer service and going above expectations. We hired them for a full web design and SEO growth. They delivered on both parts and we use them to this day for generating leads through Google.
Jamison Higgs
How it works
Most of it is on us. Your part is about 30 minutes total.
15 minutes with Rylen. Your trade, your towns, the jobs you want more of.
Day 1Your listing, site, rankings and top competitors, in plain English. Plus the number.
Days 1–2Listing cleanup, pages, tracking and ads, done for you. You click a few buttons to give us access.
Days 2–5Live results in your portal, a weekly update by email, and a monthly results call.
Every weekWhat it costs
Two ways that need no retainer at all, three monthly plans, and fixed one-time jobs. You don't have to sit through a meeting to find out a number.
Pay from what we bring in
No monthly fee. We get you found and bring in the calls, and you pay a share of the revenue that comes from it. If it doesn’t bring anything in, you don’t pay.
Open to any business, across any of the work above — not just ads. Nothing to pay up front and nothing owed on a month that doesn’t earn.
See how it worksDone-for-you content · Cutline
Send raw phone clips once a month. We cut them into talking heads, trends and clips, write every caption, and post across Instagram, TikTok, YouTube and Facebook all month.
For any business and for creators — no job site and no crew needed. Month to month, cancel any time, you own every video.
See the content planEach extra platform $500/mo
One market
The whole desk
More than one company or state
Rather pay once for one thing? One-time jobs run $297–$997 — a website from $497, a landing page, a Google listing setup, a review sprint, a social or shorts pack. See every offer.
FAQ
Yes. You get the audit findings either way. Paid work only starts after you say yes.
Rylen Smith, the owner. Not a sales rep.
Monthly plans are month to month. Cancel any time.
No. Ad spend is paid by you straight to Google or Meta, in your own account.
Yes. The site, the domain, the Google listing and the ad accounts are yours, even if you leave.
We’re based in Arizona and work with businesses nationwide.
No. Trades hired us first, so that’s what most of the proof on this page is. The work is the same for manufacturers, product businesses, local service businesses and creators — and the content plan is built for creators specifically.
Any of the work on this page — Google, ads, the site, content — with no monthly fee. You pay 8% of the revenue it brings in. We agree up front how revenue gets counted before anything starts.
Book 15 minutes. Leave with a free audit, whether you hire us or not.
Apply now